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Telenor Pakistan Launches Analytics as a Service, Bizmine

Bizmine by Telenor Pakistan, is an analytical framework that enables business leaders to de-clutter crucial information and get essential data insights to take smarter decisions.

Bizmine by Telenor Pakistan, is an analytical framework that enables business leaders to de-clutter crucial information and get essential data insights to take smarter decisions.

During the launch, Teradata CTO, Stephen Brobst talked about the significance of next generation consumer intelligence for businesses. It is crucial for companies to understand consumer behavior and get insights into potential markets, and data analytics gives them the evidence needed to make better decisions.

Bizmine allows its users to break through the information noise and build a stronger, clearer connection between their products and consumers. Its data driven market research based on a very large and comprehensive data set aggregated and anonymized, can be delivered in a short time while ensuring cost effectiveness in comparison to traditional market research exercises. The platform is updated automatically. The solution will be available through a subscription model.

The Bizmine portal can be used by marketers to create virtually thousands of consumer segments for running targeted campaigns. Telenor Pakistan will be offering enriched Analytics as a Service, based on Advance Analytics and Machine learning, to help organizations run analytics where they do not have the in-house capability. It

Bizmine provides a competitive edge to businesses by leveraging customer data, location, and mobility-based analytics. It formulates smart insights to forecast consumer behavior. This data is valuable amidst the emergence of a more demanding new generation of customers. The solution also allows businesses to create their own customized dashboards and develop more effective marketing strategies, user density categorization and distribution.

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