The global grocery market is projected to cross $2.7 trillion of which $1.2 trillion is expected to come from South Asia. Pakistan is the sixth most populous country, which makes it one of the larger markets for online groceries in the world. Online groceries make up for 1% of Pakistan’s total $1 billion e-commerce market. That puts the current online grocery market value at $42 billion. The market is constantly changing and is expected to increase in size significantly in the next five years.
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