In 2017, eCommerce revenue amounted to $25 billion in India and is likely to grow by 20.2% per year to hit $52 billion by 2022. According to a report by Admitad, in 2017, of the 37% online population, 14% made online purchases on a regular basis. This population’s share of internet users is expected to grow to 45% by 2021 and the number of online buyers is expected to grow to 90%.
Approximately 56% of purchases are made via the desktop. According to the report, smartphones account for 30% of purchases. With mobile penetration expected to reach 54% of the population by 2020, mCommerce has a high potential in India and will likely be responsible for 70% of eCommerce revenue.
The report noted that about 57% of Indians prefer to pay on delivery, while 15% prefer to pay with debit cards and 11% make active use of their credit cards. Read more here!