Spanish fast-fashion retailer Zara recently unveiled a separate section hosting multiple technology-enabled features at its flagship store in London. In this section, two automated order collection points along with self-checkout and mobile payment systems have been designed to integrate the online and in-store shopping experience. What makes this so interesting? It offers customers an omni channel experience. Online, in any form, gives reach and better inventory management. The operational expenses of large stores, especially those as large as Zara, are very high. Online is the future.
Zara believes that the store offers insight into its new global direction of online-enabled and e-commerce backed shopping experience. Here is an article on what the Zara stores are doing, as reported by Inside Retail Asia.