The online video sharing platform YouTube has announced that it will be launching its music streaming service on May 22. With this new venture, YouTube aims to use its popular internet video brand to tap the growing market for paid music streaming. It will reportedly offer both ad-supported and $9.99-per-month versions.
The new service is likely to include features such as personalised playlists based on a user’s YouTube history. Eventually, it will replace the Alphabet Inc unit’s existing music streaming brand, Google Play Music.
YouTube newly envisioned music streaming service will compete directly with services from Spotify Technology SA, Pandora Media Inc, Apple Inc and Amazon.com Inc.