Carrefour is an enigma because of what it can achieve when it puts all its resources in. Delivery of quality fresh food at cheap prices is a puzzle that it has solved through volume sales. You see, logistics and transportation is taking off in the UAE like clockwork. Carrefour, a regional FMCG player is building a huge distribution center to serve customers fresh produce at the cheapest prices. Volume is the name of the game and the bigger you go, the better you get.