Cisco, the leading network hardware manufacturing company, has reportedly announced that it will be pulling all advertisements from YouTube platform over the fears that the advertisements appear on “sensitive content”.
In a statement, Cisco Chief Marketing Officer Karen Walker said that the company would not want to “accidentally end up in the wrong place, such as on a streaming video with sensitive content”.
Cisco’s action follows a CNN report in April that said ads from over 300 companies, including Cisco, ran on extremist channels on YouTube.
The news report had mentioned that these companies may have unknowingly helped finance the operations of extremist outfits through the advertisements they paid for YouTube.
On the other hand, Alphabet’s Google — which owns YouTube — said that they were partnering “with advertisers to make significant changes to how we approach monetization on YouTube with stricter policies, better controls and greater transparency.”