America’s leading e-commerce and cloud computing company, Amazon.com has announced that it has rolled out model “smart” homes across the United States, so that the customers can get a first-hand experience of using voice aide Alexa.
The company wants the customers to experience what it’s like for voice aide Alexa to dim the lights, turn on the TV or order more laundry detergent.
The rollout underscores how Amazon aims to make Alexa and the company’s growing list of services, from shopping and entertainment to home security, an everyday part of consumers’ lives.
“Today, the choices open to customers are, you can go to a brick-and-mortar store and you can see devices on demo tables,” said Amazon Services General Manager Nish Lathia, while speaking at the company’s Vallejo experience center in California, San Francisco.
The experience centers are “intended to educate and inspire. On the secondary benefit, yes, if it drives sales, we’re not complaining,” he said.