ECU Worldwide is a wing of India’s Allcargo Logistics that is trying to do for shipping, what Uber did for the ride hailing industry. By owning the cargo slots on the ships rather than the ship itself, the company is looking to personalize shipping at a level never seen before. Similar to how Uber doesn’t own any vehicles, ECU worldwide simply takes advantage of the labour that is present and under utilized and puts it to work.
The Uberization of the economy is a phrase commonly heard in the business world. The success of the ride sharing company has sparked a revolution along with Airbnb.