Pakistan Telecommunication Company Limited (PTCL) has inked an agreement with Netflix, the world’s leading online entertainment company. PTCL customers with connections 8 Mbps and over will receive Netflix Gift subscriptions for 6 months.
PTCL began offering Netflix free trials to its customers 2017 and established caching servers for Netflix in Pakistan resulting in a better viewing experience. The deal gained a lot of traction which led to the signing of the 6-month gift subscription deal. PTCL CCO, Adnan Shahid met with Netflix Global Head of Business Development, Bill Holmes, at the recent Mobile World Congress in Barcelona to discuss the agreement. The deal allows consolidated billing for Netflix through PTCL.
Bill Holmes, Global Head of Business Development at Netflix said, “We’re thrilled about this partnership with PTCL, which marks an important milestone in bringing Netflix’s catalog of premium content from around the world, as well as the best video streaming experience, to consumers in Pakistan.”
Netflix has adopted a strategy of gradual influx into Pakistani media. Netflix currently hosts a limited library of contemporary Pakistani films and television series.