Everything is publicized, streamed, promoted and pushed online. Such is the awesome power of media. Every phone is a direct zoom lens into a unique angle, giving rise to a perspective you may not have been able to see earlier. And that’s what makes the start of the Pakistan Super League 2018 today even more exciting! Infectious cricket fever runs in the bloodstream of the majority of Pakistanis and the ability to integrate it with their own experiences, makes this fever a viral one!
The international Twenty20 cricket tournament will last for roughly a month, ending with the Final to be played in Karachi’s national stadium on the 25th of March. The tournament will feature 34 matches between six teams, the Lahore Qalandars, Karachi Kings, Peshawar Zalmi, Quetta Gladiators, Islamabad United, and making their debut, the Multan Sultans.
PSL 2018 can be followed on various social media including Instagram, Facebook, Twitter, and YouTube. The latter features interviews, live streams, commentaries etc. PSL 2018 has various ambassadors for its teams and their social media handles will feature constant commentary on the tournament. They are, Hamza Ali Abbasi and Mahira Khan for Peshawar Zalmi, Ahsan Khan and Neelam Munir for Multan Sultans, Shaan Shahid for Lahore Qalandars, Shahzad Roy, Humayun Saeed, and Fahad Mustafa for Karachi Kings, Faakhir, and Maya Ali for Quetta Gladiators, and Fawad Khan, and Momina Mustehsan for Islamabad United.
In addition to these websites you can follow the tournament on the official website. There you’ll find fixtures and schedules, live scorecards, team listings, tickets etc. Don’t bother with the app though as the loading time is painfully long – like watching good quality grass grow on the field.
If you want to participate in the PSL Fantasy League, there are limited venues such as cricketinc, fanspole where you can choose teams and predict outcomes. There’s also a Facebook Page dedicated to the game.
PSL 2018 promises to be the largest yet and will keep the struggle going to bring international cricket back to Pakistan. It will be interesting to see how the media, new media and everyone in-between leverages the power of social to showcase the best face of Pakistan.