INTO: Ep1 – The Way We Were

Innovation Consultant, Sophia Hasnain, kicks off a series called INTO, or “It’s Not That Obvious” – an 8-part series that talks about various issues that businesses face when planning and launching products. In this episode, Sophia talks about how things were in the olden days of the business and technology, and how the shift from product-centric to customer-centric thinking happened.

Do you want to host your own INTO series? Write to us and let’s talk about it!


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