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Google Gets Limes Audio! What Does It All Mean?

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Collaboration drives business. And as the tools become more powerful and increasingly integrated into the business ecosystem, companies can have more meaningful, efficient collaboration. Not being able to get in touch with a colleague is no longer an excuse. Getting cross-department feedback is just a click away. You can get a visual on everyone you are interacting with which is almost better because you get the feedback and insight without the coffee and smoke breath!

With Microsoft ramping up its integrated, single-dashboard value offerings, Google is positioning its Enterprise Social value up a notch. The Limes Audio acquisition isn’t the company’s first. Google bought Marratech, another Swedish communications company, to power up its GoogleTalk and GoogleHangouts for a value of $15 million.

The acquisition isn’t Google’s first time shopping around in the Swedish startup community. In 2007, Google acquired Swedish communications company Marratech to bolster Google Talk and Hangouts for $15 million. Up against Skype for Business, Limes Audio hopes Google’s social products to have better and clearer audio. Better audio just means more effective communications. There is definitely a greater focus on high-quality audio for video meetings, conferences, low-connectivity environments and other applications emphasized through their collaboration.

According to the post on TechCruch, the company’s founders Fredric Lindström and Christian Schüldt announced the deal in a message on its homepage. The company’s technology grew out of academic research at Sweden’s Blekinge Institute of Technology, where the pair of founders both pursued a Ph.D. in Applied Signal Processing. The team’s main product, an audio software suite known as TrueVoice, promises to render enhanced quality voice communication through a combination of acoustic echo cancellation, noise reduction and automated mixing, among other tweaks.

Enterprise Social: Which is better?

Gartner recognizes Microsoft as a Leader in the 2015 Magic Quadrant for Social Software in the Workplace for seven years running, though the Yammer component of the suite seems to be the least well-known. With Facebook Workplace positioning itself as more approachable and business-friendly, the lack of integration with core enterprise tools will eventually make it a place to maintain personal socializing, somewhat defeating the rationale behind the concept of enterprise social. While Google’s products are better known, their adoption has been extremely popular in the consumer space.

After all, enterprise social demands can only be generated by an adequate supply of meaningful, professional content. That’s why the integration across the product suite works.

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