INTO: Ep2 – The Product-Centric

How do companies become product-centric? Where do most companies go wrong and what are the steps to correct the goal? Innovation Consultant, Sophia Hasnain, explains how “It’s Not That Obvious”!

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1 Comment

1 Comment

  1. Saqib Rasool

    May 5, 2016 at 5:50 am

    Nice. Thank you.

    Most products today are platforms for delivering services. Product Management disciplines that once applied nicely to manufactured products or early versions of software business, are irrelevant in the services age. No wonder such a high failure rate in the software business. Happy to discuss if you find it interesting.

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